Sports
Marketing and Web Journalism
1› 3-Months Certificate Course in Web Journalism
The Course aims to furnish the learning skills of student in using web and
internet as a main medium for journalism. This will include Blogging,
journalistic writing for internet, online articles, packaging, designing,
interactive and cross media options for websites.
A perfect blend of theory and practical training aims to equip the participants
with skill to produce online articles, audio, video, pictures using various
multimedia packages.
Objective
of the course:
·
To
introduce information technology to students and its basic applications for
media.
·
To
apprise the candidates with the vast spectrum opened to them by internet.
·
To
educate the students in converging technologies and media convergence.
Duration
of the Program:- Three months.
Fee:- Rs. 15000 at the time of admission.
Teaching/Training
Hours:-6 hours per week.
Exercises/
Assignments:
The
students will undertake the following exercises/assignments either individually
or in groups.
·
Web
Journal : Design and develop web journal with self-written stories and features
/ articles etc.
·
Blogs
: Design and produce blogs : journalistic writing � opinions and analysis.
·
Web
TV contents: Develop stories for web based TV programmes.
·
Web
Radio contents : Develop advertising jingles/news/social campaign for web
radio.
2› Sports Economics & Marketing
Sports industry is expanding at a fast pace all over the world. From an
economic perspective, the sports media is a multi-billion dollars industry.
Broadcast and cable networks currently have billion contracts to televise
sports programs. The rapid growth of sports in India is evidence to this fact.
The sports programs have made its large space in media industry. Today, every
news channel is presenting special programs on sports. Not only cricket, other
games are also gaining popularity in India day by day. In view of the fact that
India is a host country of 2010 Commonwealth Games, a major sports event in the
world, and virtual absence of any specialized training in the field of Sports
Management, there is an immediate need with trained professions in the
management of Sports Business. Despite the general economic slowdown in the
world economy, growing sports business necessitates sports centric management
skills which can only be provided through a specialized course in Sports
Economics. & Marketing.
This
course presents the core concepts of Sports Economics and is designed to
introduce business majors to the rapidly expanding sports and leisure related
industry. Students will learn the managerial and economic aspects of the
sports. A study and analysis of the case studies will be included. Students
will learn about the designing of international sporting events, international
broadcasting rights, brand endorsement, working of advertising agencies. The
course is designed in such a manner that equal weightage is given to both
theory and practical which makes it unique in itself.
Course Objectives:-
·
Provide
a n overview of sports economics and marketing with the ability to evaluate the
role of economics and business in the social environment of sports.
·
Expose
students to varying aspects of sports business, from a single player to Board
of management.
·
The
role of Media in the evolution of sports economics.
·
This
course will cover all major issues of sports economics and marketing ,research,
economic analysis, litigations etc.
·
To
enhances understanding of the growing business and economy of sports. Students
will learn the managerial and economic aspects of the sports.
·
A
study and analysis of the case studies will be included. Students will learn
about the designing of international sporting events, international
broadcasting rights, brand endorsement, working of ad agency.
Project Work:-Candidates would have
to do a project to successfully complete the course. Schedule Of Classes
Three-month course.
Eligibility
Pursuing graduation in any stream
Admission will be done on first come first serve basis.
Under the circumstances that the number of applicants is large, the college
reserves right to conduct entrance examination/interview to select deserving
candidates.
Availability
Of Application Form
Application forms can be obtained from SGTB Khalsa College, University of Delhi
on any working day or can be downloaded from the website of the college
www.sgtbkhalsadu.ac.in
Important
Information
·
Fee
once paid will not be refundable under any circumstances.
·
All
candidates should maintain 75% attendance to make their eligibility for
appearing in examination.
·
Any
candidate who is found to have concealed information about her/his age,
qualification etc. or violated any provisions, is liable to be removed from the
rolls forthwith and will be deprived of the benefits of attendance,
examination, results, awards etc., in the program concerned, apart from
appropriate disciplinary action and imposition of penalties.
