MUMBAI: There is very low interest in taking over the cricket title sponsorship of the home series for the next six months, with mobile phone maker Micromax and broadcaster Star India emerging as the two likely candidates.
A senior executive from a leading media agency said that he was not aware of anyone even picking up the contract to bid for the season, which has two international series currently scheduled during the period -- the seven-match ODI series and a T20 game between India and Australia, followed by two Tests and three ODIs against the West Indies.
Of most interest to potential bidders would be the 200th Test of Sachin Tendulkar which will now be played in India after the BCCI carved out the series with West Indies.
Star is likely to bid only for the West Indies series, as there is a provision to bid for individual ones.
The newly constituted 26-member BCCI marketing committee headed by Amitabh Chaudhary will meet today (Thursday) to decide on new title sponsors for the international matches organised in India for next six months.
The BCCI had invited new bids from corporate houses after existing series title sponsors - telecom major Airtel -decided against renewing their association with the Board. The bids - for matches to be held from October 1 this year to March 31, 2014 - are to be opened, evaluated and sponsorships awarded at 12 noon, the BCCI had announced.
Airtel had won the rights as series sponsors for all international and domestic matches played in India from September 1, 2010 to March 31, 2013 for a consideration of Rs 33.3 million per match.
The base price for buying rights for India's home fixtures has been set at Rs 20 million per match (Tests/ODIs/Twenty20 Internationals).
Sponsorship rights will extend to domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy.
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