INDIA SPORTS INC. - HOT TO TROT!
TURF 2014, India’s Largest International Convention on Business Of Sports.
6th
Nov 2014, Delhi: “Walk…Run…then Leap” – These three words succinctly captures
the primary stages that any green athlete would need to go through in becoming
a champion. Indian sports industry may not be taking leaps yet in reaching
towards its goal of conducting the sports business in the most profitable,
efficient, and sustainable way, but it’s definitely trying hard for the sprints
and persistently raising its bar to bring itself at par with the best
international practices. In this effort, Ministry of Youth Affairs and Sports,
along with Federation Of Indian Chambers of Commerce and Industry (FICCI),
organized TURF 2014 (6th Global Sports Summit) - India’s Largest
International Convention on Business Of Sports - as part of the first edition
of India Sports Expo 2014 from 6th – 8th November, at
Major Dhyanchand National Stadium, New Delhi.
TURF
2014 was kicked off with the release of a knowledge paper titled: Business of
Sports – “Aiming higher… Reaching Further!” which resonated with the ultimate purpose
of the organization of the convention. Keeping this theme in focus, the
conference was organized in the form of multiple panel discussions and sessions
bringing stakeholders from both Indian and global sports sector to the table.
The diverse nature of the profiles of the participants which included sports
persons, administrators, sponsors, consultants, doctors, editors, founders and
owners of sports management companies, etc. facilitated in bringing out
kaleidoscopic views and angles to the session topics which ranged from - Creating
and Planning Systems for Excellence in Sports through PPP (Public-Private Partnership)
model; Sports infrastructure development; Role of Sports Experts; Need for
Skills Development for High Performance and Advanced Training; Role of Media in
creating Sports brands (awareness) and connecting with Grassroots - to - Understanding
the recipe of success from the horse’s mouth - Interaction and Conversation with
Sports Champions; and Sustaining Sports Business: New Faces and New Ideas –
thereby, resulting in comprehensive discussions and helping the conference cover
the various aspects of the theme panoramically over the two day convention.
The questions
posed to the panel in the first discussion of Day One, by the moderator
Siddhanth Anney, Editor-in-Chief, Sports Illustrated, included- Does India Inc.
have a plan and system to produce champions at International level? Is there a
need of policy intervention in Indian Sports? What is the role of Government on
various policies? How is private sector
playing its role?...The panel felt that Indian Sports Industry is still in very
nascent stage, and the sad thing was that despite being among the best in
fields like technology and medicine globally, we are still not able to provide
and apply that expertise in our home ground. They admitted that the roles and
responsibilities of the stakeholders are not clearly defined and agreed to the
view that the government’s role should be to provide the infrastructure at
recreational level to everyone, whereas the federations should focus on developing
the athletes at competitive level. Coming to the role of the private sector,
the panelists seemed to appeal to the industry to invest their corporate social
responsibility (CSR) money in a planned and effective manner with emphasis on
the measure of a definite impact to the society at the end. The panel put forward
the view that amidst all the stakeholders, the role of media as both watchdogs
and whistleblowers becomes essential for competitive development.
The
2nd panel discussion on Sports Infrastructure Development started
with the question posed to the international partners of the Indian sports
story, who were sitting in the panel, on what did they think as the reasons for
sports infrastructure in India being so far behind. Vincent Van Noord,
President, India-Netherland Business Association felt that it is the cultural
difference in India and Netherlands that Indian sports infrastructure is still lagging
far behind than his home country. He explained that since a lot of people in
India have to struggle to survive, the focus of the people is to get a good
job, and thus, the parents pressurize the kids for studies, school, and
homework, leaving them with no time for pursuing sports. He thinks that if the
parents change their mindset a bit and emphasized on balancing both studies and
sports equally, the government may also step in to take some serious action.
Carrying the discussion forward to economics of sports infrastructure and the need
for striking balancing between the White Elephants and the basic sports field,
Terry Phelan, a former professional footballer and sports expert from Ten
Sports, asserted that before focusing on building new infrastructure, it is very
important to see how the existing facilities (like the Dhyanchand Stadium
itself) are getting used and are they getting used enough in an efficient and a
profitable manner or are they just for the show off? If not used, the question
should be who is paying for maintaining them? Vincent added to this by talking
about Amsterdam Arena’s full occupancy throughout the year. He compared empty
stadiums to the airplanes on ground – both losing money. Taking example of the
Nehru Stadium in Delhi, he suggested that stadiums at such prime locations could
be easily turned to revenue generating properties if measures like renting some
areas as office space, exploiting the retail scope around the stadiums, etc are
properly done. Selling naming rights to the stadiums and usage of sports
facilities in schools and colleges by leasing them out were among some other
ideas on how to increase revenue through usage of sports infra and real estate.
Further, the discussion moved to the need of aligning the state of the art
infrastructure with local planning policies through sustainable models and
infra development systems. Vincent said that building a stadium needs proper
research and planning, and just building a 5,00,000 capacity stadium for
records is usually not a good business model. Anand Krishnan, Chairman, Fidelis
World, emphasized on the need of developing more infrastructure around the actual
stadium for training and practice while agreeing to the fact that downsizing
the stadiums could help in their better utilization. From the amount of stress
the panelists laid on the planning aspect, one thing that came out clear was
that poor planning would get only White Elephants.
The
last discussion for the day brought Dr. Pratik Gupta, Sports Orthopedic
Surgeon, young Sagarika Chahal, former national basketball player and co-founder,
Indian Collegiate Athletics Program (ICAP) ,and Sujit Panigrahi, co-founder,
Fitness 365, to the round table where they talked about the role of sports
experts in athlete development and making athletes from good to great. Sagarika
began the discussion highlighting the current scenario in the country where unfortunately,
most coaches teach from their own experience and not after undergoing accredited
and standardized training programs for coaching. Explaining the phases of an
athlete development, she explained how at different stages an athlete requires different
kinds of experts. At earliest level, it is the physical education teachers and
parents who need to be capable of identifying a child’s talent and interest. In
the 8-15 years age group, the child needs to be exposed to diet experts and
skills development coaches. Then, the requirement of expert level coaches who
could help the athlete to perform at competitive level comes in picture. At
last, the elite coaches for producing the world champions are required. At
college level, the requirement of psychologists exists for athletes that take
break and need support to come back after studies. Sagarika’s company, ICAP, is
one such company focusing on reaching out to colleges facilitating the training
programs for coaches. Pratik added that trained scouts and doctors could help
in screening of the young athletes based on their body structure and dynamics. The
discussion ended with challenges players faces in colleges which makes them
dropout from the sports and how through proper coaching and mentoring such
situations could be avoided.
This
marked the end of the series of comprehensive talks on Day 1 of TURF 2014. It’s
difficult to say when India Inc. would be ready for its big giant leap in the
Sports Sector but one thing to cheer about for everyone is that we are on the
track. But is it only a matter of time that we start leaping or do we need
innovative and radical changes in our practice?