Sports Economics and Marketing

The Asian Games, also known as Asiad is known to be the second largest multiple sports event after the Olympic Games.
All members who are affiliated with the Olympic Council of Asia (OCA) are eligible to take part in the Games. The 45 members are part of the governing body of sports in Asia. As of this year, a total of 44 sports are presented in the Asiad.
The 2010 Asian Games (XVI Asiad) would be the sixteenth event which would begin from November 12th, 2010. The XVI Asiad are to take place in the Guangdong province in the People’s Republic of China.
GUANGZHOU 2010
Following the successful staging of the 2008 Beijing Games and Shanghai’s 2010 expo, the southern city of Guangzhou gets its chance to show off China’s relentless development and sporting might when it hosts the country’s second Asian Games. Some 9,700 athletes from 45 teams will compete in 42 sports. Dance sports, roller sports, dragon boat and cricket have been added as new sports, while new disciplines Go and Chinese xiangqi have been added to the chess programme.
The 2010 Asian Games would bring in a total of 42 sports events as compared to 28 events in the Olympic Games. The 42 games will be featured throughout the sixteen days of the event with the most unique games like dance-sport, roller sport and dragon boat debuting in the games. But, perhaps the most exciting sport to be making its debut in the Asian Games isCricket.