Sports Economics and Marketing

NEW MEDIA- THE INTERNET AGE

There was very much to learn in today's class. However before I write what all we did today, it is important to give a quick recap of what we did in previous class.

What is new media?

 Any form of media which replaces the established media is called new media.

What is journalism?

Journalism is an attitude which compels one to serve the masses with latest information in the form of news.

What is news?

News is any information which is:

• Timely
• Related to a person, subject, place, etc
• Proximate/relevant to the person reading it
• Has an element of surprise
• Prominent and impactful

What are the features of web journalism ?  

1. Hypertext ie information can be rapidly uploaded and downloaded.
2. Multimedia ie having audio, video and text at the same time
3. Interactivity ie having instantaneous feedback mechanism

In today's class we learnt how a news column is structured. Any news article must be in the form of an inverted pyramid in which the downward order should be maintained with respect to the importance and the relevance of the information ie the most important information should be at the top and the less important information shall follow later.

Then we learnt about the limitations of web journalism which are as follows:

• Continuous exposure to light can strain the eyes.
• Internet is a heterogeneous medium with all its ills.
• The screen size can in some cases cannot accommodate the whole news article.
• To provide convenience the information should be very accessible and the customer guidance is must.

And then we learnt about the SRIF Theory (Strongest Relevant Information Theory).

This theory says that for any news information to be relevant to the audience, there must be some intersection between the 'Frame of Reference" and "Field of Experience".