The application of the management practice of project management to the creation and development of sports.It usually consists of conceptualization, planning,budgeting, and execution of activities such as sports shows,exhibitions, conferences , sports events etc.Sports management is not very well known in India. Cricket being the dominant sport, event management usually centers around it.It includes effective mapping out of the process for planning first class sports events,which is called "blue print" of the event.Taking a "blueprint" and turning it into an event will leave a lasting impression on the attendees.
Event planning includes site selection, agenda management, all event related print materials i.e. invitations, welcome packets etc.,promotional items, team building,rentals,theming,catering,entertainment,transportation,set-up/breakdown,staffing,media,post event reporting.The hosting of sporting events,be they large international events or smaller niche interest events, has huge and long lasting impacts on the local environment,economy and industry with an insight into the strategic management of sports events of all scales and nature.The framework offers a planning process that can be used to firstly understand the importance of a strategic approach,and secondly how to implement strategies that can achieve successful sports events over the short and long term.A no. of institutes in India and abroad are offering post graduate courses in sports management.Taking it as a career,one can earn a lot,but it involves back- breaking work.
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