Day 76.
image; http://farm4.static.flickr.com/3458/3310815629_064f134b07.jpg
Tonight's blog has its roots in the lecture that we had Mr.Tarun Diwan from Sports Goods Manufacturing Council, the Ministry of Commerce. This was the class when we touched upon the topic of Marketing Through International Trade Fair among various other topics as well. However, the recently held Trade Fair in New Delhi gave me the idea to bring this topic up for discussion.
Well, many of us must have visited the IITF held at Pragati Maidan or other trade fairs in other places. But, have we ever pondered over the fact that why are these trade fairs held? Why do people from all over the country and in some cases (like IITF) come from all over the world to showcase their products for about a week or so?
Why Trade Fairs? Well, I can write a lot on that but the following points should make things easy.
Tonight's blog has its roots in the lecture that we had Mr.Tarun Diwan from Sports Goods Manufacturing Council, the Ministry of Commerce. This was the class when we touched upon the topic of Marketing Through International Trade Fair among various other topics as well. However, the recently held Trade Fair in New Delhi gave me the idea to bring this topic up for discussion.
Well, many of us must have visited the IITF held at Pragati Maidan or other trade fairs in other places. But, have we ever pondered over the fact that why are these trade fairs held? Why do people from all over the country and in some cases (like IITF) come from all over the world to showcase their products for about a week or so?
Why Trade Fairs? Well, I can write a lot on that but the following points should make things easy.
- Concentration of buyers and sellers.
- Meeting face to face.
- Audience open to receive information.
- Presentation and inspection of products.
- Immediate feedback and adaptation of communication.
- Reaching prospects which are otherwise difficult to reach.
- Viewing competition, its products and marketing techniques.
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