Blogging Matters!!! : The Business of Sports Goods

Day 77.

The world of sports had the opportunity of attaching with itself the label of 'industry', which we call today as the sports industry. To ensure that sports receive the recognition of being called an industry, the Sports Goods Manufacturing Industry has a key role to play.
 In India the Sports Goods Export Promotion Council was formed in 1958 and that has played a big role in India's economy. Now, I'll be putting forth some statements which were made during a class that we had with Mr. Tarun Diwan, and which I believe would explain us better India's position in export of sports goods.

• SGEPC was established in 1958. India was badly in a need of foreign exchange at that time. Sports goods was core of the early things exported and since 2003 we look after sports promotion. This is sponsored by the Ministry of Commerce.
• Organizing various promotional activities is a part of SGEPC. There are various policies that govern sports. There are some kinds of grants that come through Government. We not only take the problems of exporters but also of the government.
• Due to global recession, the export of sports goods went down in 2007, but it is now rising. Golf is quite at the top level in items of import due to its equipment value.
• China is the top exporting country of sports goods, followed by the U.S. U.S.A. is very strong in making heavy gym exercise machines and US also the top importing country of sports goods and it is also the single largest market of sports goods which are imported.
• The items they are importing are not made in India at all. There are countries who don't export anything, like Malaysia, but they still survive because there's a lot of tourism there.
• The Indian market is very big today, so everyone wants to come here and sell their products. There are international brands that are made in India. U.K. with 27% is the top destination of export of Indian sports goods, followed by the U.S (19%).

So, we've seen how India has come up all the way since its independence, in manufacturing and export of sports goods. And, the contribution of SGEPC in taking India's image among the top nations of the world is tremendous.
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