Day 59.
This is an unusual blog but the subject is related to this course. As the title and the image suggests, I'll be dealing in brief, with the topic of Gym Marketing and Gym Industry. But before we go a bit deeper in in gym marketing, let's try and understand the meaning of the word marketing.
--- Marketing : - The action or business of promoting and selling products or services, including market research and advertising. (Oxford Dictionary).
--- In other words, marketing is a function. It is an organizational function. It is also a set of mechanisms for creating, communicating, and distributing value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Now, let's grasp the meaning of the word gym. I am sure all of you are aware of what a gym is. But, let's look what the Oxford Dictionary has to say about it.
--- Gymnasium : - A place, typically a private club, providing a range of facilities designed to improve and maintain physical fitness and health.
Thought Of The Day : - ''The most beloved of people is the one who is most helpful.''
--- Marketing : - The action or business of promoting and selling products or services, including market research and advertising. (Oxford Dictionary).
--- In other words, marketing is a function. It is an organizational function. It is also a set of mechanisms for creating, communicating, and distributing value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Now, let's grasp the meaning of the word gym. I am sure all of you are aware of what a gym is. But, let's look what the Oxford Dictionary has to say about it.
--- Gymnasium : - A place, typically a private club, providing a range of facilities designed to improve and maintain physical fitness and health.
- According to the data provided by the Federation of Indian Chambers of Commerce and Industry (FICCI), the gym industry is worth 14,000 crore rupees.
- Today, wellness is the daily concern with lifestyle. The earning from gym industry is burgeoning rapidly. This is because every individual wants to remain healthy, wants to be fit.
- When we talk about marketing, customer has to be taken into consideration. Today, customer is the king, he is God and if a person wants to market his gym equipments, he cannot take him for granted.
- Now, tourism industry is very closely related to gym industry and a couple of days back I even wrote about Sport Tourism. I'll just say that apart from tourism, health tourism is a very big business. There are a number of seven star hotels in North-East India and in Southern States like Kerala, where spa, gym and other health facilities are being doled out.
Thought Of The Day : - ''The most beloved of people is the one who is most helpful.''
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