Blogging Matters!!! : Sports + Technology = Renaissance

Day 80.

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Before we understand sports it's very essential to understand the importance of societies as well. I've already discussed the history of sports going back to the Ancient Olympics in Greece and then the Gladiatorial games in Rome.

• Like any other civilization, Greek civilization also fell and then came the Romans. Romans gave to the world an 'emblem' to the modern world in the form of the gargantuan edifice created by them for the purpose of sports, known to the world as the 'Colosseum'.
• The technology to build this stadium is evidenced by not only the structure standing, but also the planning involved in doing so. I'll deliberate over the Colosseum in some other blog, but right now I'll focus on technology instead. So, when a civilization collapses, the transfer of technology doesn't take place as facilely. And, the development of sports came to a standstill after the collapse of Romans, and revived  truly only in the 19th century.
• The technology used by Romans in building structures like Circus Maximus is somewhere taken from the Greeks as well. If you compare the images of the two then a few major similarities could be observed. Learning about civilizations, their behaviors is like a key to understanding sports.
• Centuries later after the decline of Roman Civilization, Europe went to Dark Age. But, once they began reading, began learning of the ways of Ancient Greeks and Romans, the technology came in and thus, came a period known as Renaissance.
• This term Renaissance holds in it, an entire concept. In our cricket frenzy nation, today hockey is in a pathetic condition. It's not just the game of a particular state only, all the states have to, they need to participate just like cricket. So, Sports also requires a Renaissance in our country.

Alright folks, this is the end of tonight's blog. All I did was improvise what I learnt in class with Arjun sir. Hope y'all got the point this blog was trying to make. So, feel free to comment below and thanks for reading.

Blogging Matters!!! : Media For Masses - A Component of Sports Industry

Day 79.

Mass Communication and Journalism are very closely linked to the world of sports. It is therefore important to know this side of the sports industry as well. So, I'll try and explain briefly these components of the sports industry in tonight's blog.

•  If I want to convey my message to a larger audience in the country, mass communication and journalism is an important area. Mass communication as the term suggests is all about communication with the masses, with the people instead of communication with a few individuals. To understand the difference between mass communication and journalism, it's important to look at the definitions of the two.
• Mass Communication: is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are both for disseminating news and for advertising.
•  Now, let's look at the definition of journalism. Journalism: the activity or profession of writing for newspapers or magazines or of broadcasting news on radio or television. (Oxford Dictionary). In other words the entire process of news collection to news dissemination is what journalism is all about.
•  

  A reporter has to interview people, sometimes a person of official capacity. Similarly, interview isn't only of celebrities but also of common man. So, different socio-economic strata is combined then a story is confirmed. Among such interviews is profile interview. For such an interview, the interviewer must know the profile of the person he/she is interviewing. He/She should be aware of the popular public figures.
  
• When you are interviewing a sportsperson, a cricketer, you should know his performance in both Indian and International context, his batting techniques, his bowling skills, etc. Sports is not just sports. According to the need of time, philosophies emanate.

Thanks for Reading

Blogging Matters!!! : Promotion Via Participation

Day 78.


This blog of tonight is more like a part two of my anterior blog that I wrote on the class lecture regarding Trade Fairs. I presented the reasons for which Trade Fairs are so essential for promotion of your product, however tonight I'll be giving the Advantages of Group Participation and the Major Components that are taken care of. So, without further ado, let's begin -

--- Selection of an exhibition. You do research, is that my target market, can I sell my product in that market, what is my competition?
--- You will also see the reputation of your organizer.
--- Any association who is not familiar to you, you do research data.
--- Any organizer can claim that I have 1500 visitors.
--- Some exhibitors are so expensive that you have to look at the cost factor.
--- Objectives in Show Planning. The 5 P's - Place, Presentation, Products, Promotion, Personnel.
--- Objectives SMART. S - Specific, M- Measurable, A - Acceptable, R - Realistic, T -  Time
--- The Factors for Success include -
 i) Motivation - There are some companies who set up a standard, but they are not motivated.
ii) Focus - There is no focus often.
iii) Product
iv) Promotion
v) Packaging
vi) Shipping - You have to often ship the goods on time.
vii) Pricing.

So, that was for you a few other tips shared with us in our class lecture with Mr, Tarun Diwan, and I tried my best to present the points mentioned by him as objectively as I could. Thanks for Reading.

Blogging Matters!!! : The Business of Sports Goods

Day 77.

The world of sports had the opportunity of attaching with itself the label of 'industry', which we call today as the sports industry. To ensure that sports receive the recognition of being called an industry, the Sports Goods Manufacturing Industry has a key role to play.
 In India the Sports Goods Export Promotion Council was formed in 1958 and that has played a big role in India's economy. Now, I'll be putting forth some statements which were made during a class that we had with Mr. Tarun Diwan, and which I believe would explain us better India's position in export of sports goods.

• SGEPC was established in 1958. India was badly in a need of foreign exchange at that time. Sports goods was core of the early things exported and since 2003 we look after sports promotion. This is sponsored by the Ministry of Commerce.
• Organizing various promotional activities is a part of SGEPC. There are various policies that govern sports. There are some kinds of grants that come through Government. We not only take the problems of exporters but also of the government.
• Due to global recession, the export of sports goods went down in 2007, but it is now rising. Golf is quite at the top level in items of import due to its equipment value.
• China is the top exporting country of sports goods, followed by the U.S. U.S.A. is very strong in making heavy gym exercise machines and US also the top importing country of sports goods and it is also the single largest market of sports goods which are imported.
• The items they are importing are not made in India at all. There are countries who don't export anything, like Malaysia, but they still survive because there's a lot of tourism there.
• The Indian market is very big today, so everyone wants to come here and sell their products. There are international brands that are made in India. U.K. with 27% is the top destination of export of Indian sports goods, followed by the U.S (19%).

So, we've seen how India has come up all the way since its independence, in manufacturing and export of sports goods. And, the contribution of SGEPC in taking India's image among the top nations of the world is tremendous.
Thanks For Reading.