Sports Economics and Marketing

The American consumer "consumes" food, electronics, clothes, collectibles and sports marketing through monday night football. A small sports marketer will understand that the consumables each American purchase can be emblazoned with the name and franchise image of a certain sports team or player.

Here are 5 tips to help you to become a good sports marketer and land all the contract.

1.Know the sports business
Its all the common sense that more you know about something, the more successful you will be. This is specially true in any entertainment based marketing career. How could you possibly sell something to someone if you have no idea that who, what, where, and why of the product you are trying to sell? know the teams, the owners, the managers, the venues, and even the gossip.

2.Be Free or In House

When it comes to sports marketing business you can choose to be a freelance sports marketer, set your own rules, demand your own percentage and rates, and create your own schedule. Or you can choose to be an In House marketer and have a little more job security and have a great health insurance plan.

3.Know the consumer

A lot of marketer spend millions of dollar on consumer survey. this survey include specific info about consumer's taste and preference.

4.Cater to everyone

Sports marketing is one of the few industries besides food that cater to people of all ages.

5.Learn to say NO

One of the greatest tool in sports marketer bag of tricks is to say NO. Believe it or not, there are sports business deal that you wouldn't want to touch with a mile long pole. As a marketer you need to take into account what people want, the history and future of each franchise, and the amount of money you could lose on a deal if that deal goes from win to lose very quickly. Learning to pull out of the deal when it turns sour is a trick that will save you a lot of headaches and foul balls.