In the recent times, we have seen the role of public support, to provide the showbiz to any of the sports tournament. Recently held India-England series and the Champions League T-20 are the two exmples from the present. This is the time, when we need to understand the root effect of all this Disaster; how the sponsors lost their Million of Dollors in the Champions League T-20.
People viewership plays imperative role to promote brand value of anything, whether it would be the Anna Hazare or the Congres party. Same has been applied to sports as well. In all the aspects, economic theories drives any market; and the marginal utility has been set up in the Indian Cricket Industry. None of the brands is ready to promote the cricket or the showbiz of the sports due to the performance of the Indian Cricket team in the India-England series. "Injuries" had been rose as an issue for the Indian Cricket Team, in rationale of this fact, four gigantic names is out of the team for the upcoming series; the brands wouldn't like to invest their money for the upcoming tournaments.
BCCI held a auction for the mobile telecast rights for the upcoming India-England series. But, the result was apparently differing from the usual standards of the BCCI. None of the company presented their name for the bid of the telecast rights. In fact, after to got down the base price of the bid value, no result opted out. This incident is showing "the Lost of Showbiz of a Sport", due to the wrong market valuation.
This time is also a wakeup call for the BCCI to understand the "Demand of the Viewership of Cricket" vs. "the Supply of the Cricket for the viewership".
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