Day 10.
Good Evening my peeps and welcome to the place where the buck actually stops, or I should say where the Blog actually stops.
Yes, ladies and gents of Readerland the pic on the right is sharp and bright and represents the topic of tonight's quintessential blog.
Well, this past Saturday, 10/9/11, to be exact, we had the privilege to hear from a very celebrated personality by the name of Mr. Soumitra Bose, the Head of Content, Digital Media at ESPN Star Sports who was also the Sports-Editor at Kolkata Edition of Times Of India and who was also Sports-Editor at Kolkata Edition of The Asian Age and who was also,..... Well long story short, he has so many qualifications that my blog space will fall short.
Anyways, I found a very noteworthy point in that discourse and it was how the scenario of Cricket's Sponsorship has transformed over the last 6 or 7 years. Previously the cricket matches were sponsored by beverage companies like Coca-Cola, Pepsi,etc. If you look at the tournaments held in the late 90's in Sharjah (Coca-Cola Cup) or the World Cup matches , they had cold-drink manufacturers as their lead sponsors. Even, the country who plays most number of matches i.e. India had soft drink makers as their sponsors, when matches were played in the subcontinent. Tournaments like Asia Cup have witnessed Pepsi as their primary sponsors.
But, I believe, since the inception of T-20 Cricket or more specifically the IPL, the metamorphosis in sponsorship of cricket tournaments has begun. The catalyst in this case are the Telecom Companies who are modifying the business of cricket . Telecom business is the largest operating market in the world.There is no ace television show today, whose sponsor is not a Telecom Company. Even film shows or International Film Festivals are sponsored by the Telecom Company-Idea.ex- The Idea Fim Festival.
So, the days of Coca-Cola, Pepsi, etc sponsoring, have gone down. The creation of IPL has provided a great area to Telecom Companies who are restlessly working to exploit this new spot. In 2008, Vodafone paid $25 million to become the official telecom partner of IPL. Even in this past season, the Presenting Sponsor Vodafone, was the biggest advertiser getting about 210 seconds for every IPL game. Even in the Cricket World Cup 2011, another Telecom, Idea was showing its ad campaign of "Keep Cricket Clean".
Moreover, if we closely look at IPL, then we realize that, almost all the teams have something in common with Mobile operations. For example - Chennai Super Kings ( Aircel), Mumbai Indians ( Idea), Kolkata Knight Riders ( Nokia), etc. The company broadcasting Ipl - Sony Max, get investors to invest higher. The figure for Season 4 of Ipl on Max was about 900 crore rupees. ESPN saw investments as high as 800 crore rupees by advertisers for the Cricket World Cup 2011.
Alright friends, this is it for today. Hope you people have understood the concept of changing business scenario of Sports especially Cricket.
Hasta la Vista.
Thought Of The Day : - " Do not be people without minds of your own, saying that if others treat you well you will treat them well and that if they do wrong you will do wrong. But (instead) accustom yourselves to do good if people do good and not to do wrong if they do evil".
(ref; google images/wiki)
Yes, ladies and gents of Readerland the pic on the right is sharp and bright and represents the topic of tonight's quintessential blog.
Well, this past Saturday, 10/9/11, to be exact, we had the privilege to hear from a very celebrated personality by the name of Mr. Soumitra Bose, the Head of Content, Digital Media at ESPN Star Sports who was also the Sports-Editor at Kolkata Edition of Times Of India and who was also Sports-Editor at Kolkata Edition of The Asian Age and who was also,..... Well long story short, he has so many qualifications that my blog space will fall short.
But, I believe, since the inception of T-20 Cricket or more specifically the IPL, the metamorphosis in sponsorship of cricket tournaments has begun. The catalyst in this case are the Telecom Companies who are modifying the business of cricket . Telecom business is the largest operating market in the world.There is no ace television show today, whose sponsor is not a Telecom Company. Even film shows or International Film Festivals are sponsored by the Telecom Company-Idea.ex- The Idea Fim Festival.
So, the days of Coca-Cola, Pepsi, etc sponsoring, have gone down. The creation of IPL has provided a great area to Telecom Companies who are restlessly working to exploit this new spot. In 2008, Vodafone paid $25 million to become the official telecom partner of IPL. Even in this past season, the Presenting Sponsor Vodafone, was the biggest advertiser getting about 210 seconds for every IPL game. Even in the Cricket World Cup 2011, another Telecom, Idea was showing its ad campaign of "Keep Cricket Clean".
Moreover, if we closely look at IPL, then we realize that, almost all the teams have something in common with Mobile operations. For example - Chennai Super Kings ( Aircel), Mumbai Indians ( Idea), Kolkata Knight Riders ( Nokia), etc. The company broadcasting Ipl - Sony Max, get investors to invest higher. The figure for Season 4 of Ipl on Max was about 900 crore rupees. ESPN saw investments as high as 800 crore rupees by advertisers for the Cricket World Cup 2011.
Alright friends, this is it for today. Hope you people have understood the concept of changing business scenario of Sports especially Cricket.
Hasta la Vista.
Thought Of The Day : - " Do not be people without minds of your own, saying that if others treat you well you will treat them well and that if they do wrong you will do wrong. But (instead) accustom yourselves to do good if people do good and not to do wrong if they do evil".
(ref; google images/wiki)
@ Ahmad- it is a good report but u should also include the things Mr. Bose taught about AMBUSH MARKETING and BRAND EQUITY...and the way he connected history with sports was something fabulous....:)
ReplyDelete@Anurag, BrotherI think you didn't read my blog carefully. In the beginning I clarified that I'll only touch upon the point of changing sponsors in the game over the past decade. Even my Title says so. So, your whole argument is baseless. Secondly, I think that you were also present during the lecture and maybe you can enlighten us on the the topics of Ambush Marketing, etc.
ReplyDeleteSo, I just request you and others as well to read carefully and then make a relevent comment.
Thankyou