Blogging Matters!!! : 'Insight' the 'Olympics' [Part 3]

Day 27.

Alright fellas, the 3rd and final part in this series is here. I've thrown light upon the Ancient and Modern Olympics, in the antecedent parts and tonight I'll try and manifest the Marketing side of the Olympics.
So, without further adieu let's kick things off.

The Business -

• As far as the professional sports are concerned, they are all about business.
• The Olympic games are without a shadow of a doubt, the greatest sporting event of modern times.
• As the Modern Olympics are, to a large extent based on the Ancient Games, it becomes crucial to delve into the Ancient Olympics.
• The Olympic Business is a mixture of organizations, who wield a settled amount of power and have to co-exist to stage the Olympics.

The Olympic Brand -

• Today, Olympics have manifested themselves into a 'Brand', and a new term has been coined, i.e. the 'Olympic Brand.'
• It also has some spheres for development and tweaks that will permit its astounding growth to continue.

The Marketing -

• The concept of 'economic globalization' has emerged in recent times and this concept has turned into a trend in itself.
• Olympic Marketing is a global practice involving MNC's and is a part of the trend I just mentioned.
• The primary sources of revenue of this marketing are :-
• (a.) Television Rights, (b.) Sponsorship, (c.) Licensing, (d.) Coins, and (e.) Tickets.
• A point is often raised by the critics, that Commercialism has turned the Olympics into an enterprise only for full-time athletes, professionals in reality, if not in name.

I won't dwell into the last point I made about the criticism right now, but yes, I'll bring it up in one of my blogs later. As I believe, we also need to understand the negatives of any topic that we discuss.

Having said that, I bring to closure, the 3 part series about the Olympics - the games, their history, politics and the business. Hope you enjoyed reading these parts and understood, the whole concept of these games.

Please write down your suggestions, queries, or whatever, below.

Thanks For Reading.

Thought Of The Day :- ''Whoever follows patience, success will follow him.''
(ref; google images)

Blogging Matters!!! : 'Insight' the 'Olympics' [Part Deux]

Day 26.

Welcome to Part 2 of this series. Hope you people read and liked the first part. And, like I said yesterday, that this part would be germane to the 'Modern Olympics' and the multifarious realms colligated with them. So, lets kick-off tonight's sojourn.

The History -

• Modern Olympic Games are, ''a modern sports festival held traditionally every 4 years.'' (Oxford Dictionary).
• These games were worked into lather by the Frenchman, Baron de Coubertin in 1896.
• The first Olympics of modern times were held in Athens, Greece in 1896.
• The Games are held in the first year of a 4 year period, known as 'Olympiad'.

The Politics -

• This platform was used for promoting other issues. Coubertin realised that if he reorganises the Olympic Games, it could be a platform for peace and development.
• Until there is political stability, you cannot organize the games.
• In 1936, the Berlin Games were used by the Nazi regime to bolster its image. So, these games were used as a means to exert political pressure.

The Entertainment Value -

• The modern games transmit entertainment values via sports like - athletic races, swimming, wrestling,etc.
• These values also tot up a cardinal element to the social change.
• They pitch in by enhancing the national identity and pride and mobilize social support for state- projects.
• The white-class or the white-working class were persuaded by the entertainment value of these games, as they made up the large spectatorship at these events.

Alright Readerland, this is the end of part 2 and hope you find the blog elucidative.
Now your turn to comment. Write what you reckon are the other interesting facts of the different realms colligated with these games ?
Thanks For Reading.

Thought Of The Day : - ''It's good to leave each day behind, like flowing water, free of sadness. Yesterday is gone and its tale told. Today, new seeds are growing.''
(ref; google images, wiki)

क्रिकेट की बढती लोकप्रियता और Hockey की लोकप्रियता में कमी

आज हमारे देश में अगर खेल की दृष्टिकोण से देखा जाए तो सिर्फ क्रिकेट प्रेमी ही नज़र आते है । ऐसा भेदभाव अन्य खेलों क साथ क्यूँ हो रहा है? क्या हमारे राष्ट्रीय खेल hockey को वोह दर्ज़ा कभी फिर वापिस मिलेगा जब इसे राष्ट्रीय खेल घोषित किया गया । क्रिकेट में हो रही अंधाधुंध दर्शकों की बढ़ोतरी अन्य खेलों पर खासा प्रभाव दाल रही है। आज क समय में ऐसा कप विजेता हमारे hockey खिलाडियों को जीत के सिर्फ २५००० रु इनाम के तौर पे दिया गया जो शायद एक राष्ट्रीय स्तर क खिलाडी के लिए सबसे बड़ी तौहीन की बात कही जा सकती है । वहीँ हमारे क्रिकेट में हर खिलाडी की सालाना कमाई करोड़ो में है ।आज क्रिकेट में BCCI द्वारा हर वोह सुविधा खिलाडियों को उपलब्ध करायी जाती है जिस से उसे एक अच्छे खेल और सुधार करने में आसानी हो। वहीँ hockey में हमारे खिलाडी आज से २० साल पहले इस्तेमाल किये जाने वाली कला से आज भी खेलते हैं वहीँ अन्य देशों में हर खेल का अपना दर्ज़ा एवं स्तर है। आज अगर हमारी सारकार द्वारा कोई ठोस कदम नहीं उठाया गया तोह शयेद देश से hockey का नाम विलुप्त हो सकता है.

Blogging Matters!!! : 'Insight' the 'Olympics' [Part 1]

Day 25.

This right here, ladies and gents, is the 25th back-to-back blog of Blogging Matters!!! and I am buoyed up to take this series to another 25.

Well, tonight begins a 3 part series about the Olympics. I'll strive to help you soak up the history, politics, commerce and the sports itself, all knit together with the Olympics. However  the epicentre of all this would be the Entertainment Value. I'll break the ice of tonight's part with Ancient Olympics -

The History -

• The origin of Ancient Games is shrouded in mystery and legend.
• Ancient Olympic Games were, "ancient Greek festival with athletic,literary,and musical competitions.''(Oxford Dictionary).
• Myths show that Heracles and his father Zeus, were the originators of the Games.
• The games were done away with by the Roman Emperor, Theodosius I in 393 AD.

The Politics -

• A series of competitions were held betwixt the assignees or representatives of several city-states and kingdoms from Ancient Greece.
• During these games, all struggles against the partcipating city-states were pigeonholed until the games culminated.
• Olympia was a place where political ententes were harbingered.

The Entertainment Value -

• The Entertainment Value was in the games, which featured mainly athletic events.
• Along with sports, they had music, drama, dance and poetry.
• However, the cardinal value according to the myths, was to trot out, the appreciation for Zeus and his creation.

This is the end of Part 1. Tomorrow, I'll talk about the Modern Olympics and explain it through the realms of history,politics and of course, entertainment value.
Your turn Readerland. Tell me what you think are the other entertainment values colligated with the Ancient Olympics? You can even talk about the politics or even the negative points of these games.
Thanks for Reading.

Thought Of The Day : - "Say the truth, even if it may be bitter."

Advertising in F1(Indian Grand Prix)

The TRPs may not compare with cricket but F1 is a potent marketing opportunity.According to Sam Balsara,CEO of Madison,"F1 as a concept has tremendous appeal for young,modern,dynamic and fast paced companies.They want to appeal to people with the same characteristics and F1 offers that platform.The TRPs may be miniscule but exposure will be very high."That's pretty much what convinced Airtel to pitch for the Indian Grand Prix.
Airtel CEO Sanjay Kapoor said"Brand Airtel and F1 is similar,as they both stand for freshness,youth and dynamism.Given the demographics,this is a sport that will be very relevant for India and more so given the 14% growth of the $40 billion sports marketing business(sports,sports entertainment,sponsorships and sports goods retailing) in the country.

TRPs

F1 is about association, an opportunity to engage with the potential consumer,rather than sheer exposure.That is part of a growing trend in the advertising world where the chain has moved from exposure to engagement.Which also explains the money pouring into a sport that still doesn't boast top gear TRPs.According to Anamika Mehta,branch head Lodestar,Delhi:"Typically,the target group is the 15-24 year old and the TRPs for a F1 race is between 6 and 8 against 2 of a home series test match."
The low TRPs mean that there would a lot less money involved when it comes to advertising and more below the line marketing for the event.At any rate when it comes to advertising inventory the Indian feed is only about 600 seconds and a good part of that will be retained by ESPN for pricing it at a premium closer to the event.For now,though,the price of a 10 second ad is roughly Rs 1-1.2 lakh,which is double that of cricket.However,unlike cricket,the duration of advertising is limited since there are no ads in the middle of the race.

nonverbal gestures--means of communication

 victory clasp....sign of celebrations of victory...
 shrug...an expression of either not knowing..or doesnt caring caring about smthg........
 loser....sometimes it is accompanied by resting the L sign on giver's forehead....
 fig hands.....considered lucky charm by anglo-americans....while turkish culture considers it rude and a gesture of refusal......
 ILY gesture...i love you..
 okay sign
 crossed fingers...superstitiously used for good luck.
 hand kissing is a wonderfull manner of greeting a lady... (u bow slightly over the hand wid courtly manner and dnt actually touch d hands wid ur lips)
 nazi salute..it was accompanied by voicing Heil Hitler(used to glorify
german nation n to show obedience to leader adolf hitler)...WELL IT WAS BORROWED FROM ROMAN SALUTE
 fist pump...celebratory gesture
clenched fist....expression of solidarity,strength or defiance..usually uesd in protests

Formula One World Feed Broadcast Needs a Face Lift

Formula One, the pinnacle of motorsport, gets its reputation by being one of the most technologically advanced and expensive sports in the world.
It is a playground for innovation and often sets the pace for developments in the automobile industry worldwide.
There is no doubt that it isn't just the drivers who are racing, but everyone else involved in the sport too. Everyone else, except the powers at be behind the broadcasting.
Rarely is the F1 fan graced with more information beyond the typical lap time comparisons and the occasional team radio transmission; and even that information fails to capture what is happening in all areas of the race.
We have been teased with graphic displays like the g-force meter, or the speed/gear/KERS indicator, but they do not show up nearly enough.
I have counted two times this season, the use of the replay depicting two drivers' ghosts for line comparison. These are all features that should appear during every practice, qualifying session, and race regularly!
We should have access to more team radio transmissions as the ones that we get are obviously pre-screened and delayed in many cases. There should be longer onboard shots, more stats, as we all know there is no shortage of in F1.
If there is one thing that the powers at be for F1 broadcasting have gotten right, it is the minimalistic design for their stats displays, but the lack of their use forces local channels to make stats displays of their own.
These often go far beyond simplistic and cover up the screen, leaving any viewer absolutely livid.
The SPEED channel is great at blocking up the tele with oversized and overly busy displays for extended periods of time. I don't want to see an animated F1 car over a massive red banner covering up 30 percent of the track.
On various occasions, such displays mask the team radio graphic causing the announcers to unknowingly speak over the already scarce radio transmissions!
Formula 1 officials have the money, they have the tools, they are looking to spice up the entertainment value in F1...

Blogging Matters!!! : Kerry, Cricket and Commerce

Day 24.

Hello and Good-Evening my Internet Reading Community.
Tonight's blog will be modelled on the lines of the Commercialization of Cricket at the hands of a man called, Kerry Packer.
Kerry Packer (1937-2005) -

• Packer was an Australian media mogul.
• He was known for his galling and caustic persona, his opulence, his uncurbed gambling frame of mind, his up-market business territory and his altercations with the Australian Taxation Office.
• He is also reminisced for being the God-Father of World Series Cricket, which I'll talk about in the latter part.

Metamorphosis of Cricket -

• The words, ''Cricket'' and ''Commerce'' were alien to each other, till 1977.
• The sport had a proper place in 'gentlemen', whilst terms like 'sponsors/sponsorship', 'annual contracts', were undreamt of.
• Kerry Packer's World Series Cricket, which originated in 1977, circumvented the national allegiance in the name of 'media-entertainment' and 'expeditious economic gains' for the cricketers.
• Packer had the capital to sign on the sport's first-rate players for his own ends and in the process, he ameliorated the game.
• Cricket, revolutionized from being an amateur sport to being a professional sport. And, players from countries like; England, Australia, Pakistan and West Indies, were quick to see its appeals.

That's all folks, for tonight. Hope you got some inkling about the man (Kerry Packer) and what he has done for the game. I know, that there are several other facts related to the life and times of Kerry Packer, but I just wanted to make sure that this blog remains a blog and not a column/essay.

So, write what you feel are other beneficial bequests of this infamous personality, to the game, to the business of this game.

Thanks for Reading.

Thought Of The Day : - "A righteous person is like a pearl, where he goes, his beauty is ever with him."
(ref; google images, wikipedia)

Formula 1 Marketing(Indian Grand Prix)

There are no confirmations from companies on the figures,sources in the Indian Grand Prix circuit say title sponsor Airtel has spent around Rs. 30 crore for three seasons spread over three years. Alongside Airtel,the other big sponsors include Red Bull(which will bring everything from its aero models to its bikers and all that they have in the name of adventure to India by September end),UB group(which owns Force India and is the only Indian team in F1),Mercedes Benz,Shell,Renault,Castrol,JK Tyre,Vodafone,Tag Heuer,Helix.Many companies that haven't signed up as official sponsors are now joining the fray in a slightly different capacity.Hero Motors,for instance,has signed up with Narain Karthikeyan who will drive his Hispania car at the Indian Grand Prix.

TICKETS
The track owners JPSI has spent $400 million on building the track and stadium alone.Given that there are around 100000 odd tickets for sale-already the lowest denominations,worth Rs.2500 and Rs.6000 are sold out,says Sameer Gaur,MD of JPSI-the gate money should be in the region of around Rs.1000 crore.The platinum boxes,worth Rs.50 lakh,have been booked by corporates like Citi,Venky's.Kingfisher and JK Tyre not to mention some of the top business names in the country.Top of that heap though will be the box gang opposite the grand stand with a cool tag of Rs 1 crore.Of course even with all our billions you may still not be eligible for the Paddock club,the most exclusive club in the F1 firmament.Entry costs $4500 apiece but just buying a ticket doesn't ensure you are chosen-that's left to Bernie Ecclestone and the boys who run FOM(Formula One Management)to scan your application and then take a call.
It's not just tickets which are disappearing;even hotel rooms in vicinity are sold out.

greek gods and their varied employment

GREEK mythology that is the body of myths and legends about the ancient Greek people....comprises of either Greek GODS like titans,Apollo,Zeus or Greek HEROES like Achilles,Oedipus,Odysseus...
well......the abode (home) of mostly all Greek gods is Mount Olympus(THE HIGHEST MOUNTAIN IN GREECE).........
TITANS..were the elder gods while OLYMPIANS  were the younger gods...and titans were overthrown by olympians
The Titans were a race of powerful deities, descendants of Gaia and Uranus, that ruled during the legendary Golden Age...while Olympians were the greek gods who resided atop mount Olympus....
There were twelve titans and twelve olympians....
Zeus is the "Father of Gods and men" who ruled the Olympians of Mount Olympus as a father ruled the family. He is the god of sky and thunder in Greek mythology.In ancient Roman religion and myth, Jupiter or Jove is the king of the gods, and the god of the sky and thunder which means Jupiter and Zeus are competitors


Athena is the goddess of wisdom, courage, inspiration, civilization, warfare, strength, strategy, female arts, crafts, justice and skill.
Apollo is one of the most important and diverse of the Olympian deities in Greek and Roman mythology. The ideal of the kouros (a beardless, athletic youth), Apollo has been variously recognized as a god of light and the sun, truth and prophecy, medicine, healing, plague, music, poetry, arts, archery, and more..
Artemis is the Greek goddess of the hunt, wild animals, wilderness, childbirth, virginity and young girls, bringing and relieving disease in women; she often was depicted as a huntress carrying a bow and arrows.Her Roman equivalent is Diana
Nike was the goddess who personified victory.The roman equivalent was victoria
Atlas was the titan who supported the heavens(for his betrayal towards the titans who had to fought against olympians,he was punished to hold URANUS[the sky] on his shoulders....
Poseidon was the god of the sea, and, as "Earth-Shaker," of the earthquakes in Greek mythology.

Delhi to have five Sports R&D Centres

New Delhi will soon have research and development centres focusing on five sporting disciplines.
The Dhyan Chand Stadium(hockey),JN stadium(football and athletics),Talkatora(swimming),Indira Gandhi Stadium(gymnastics) will house these institutes,which will gather information on how these sports are run in other countries,their training methods,the equipment and other supports systems.It will also suggest ways to adapt them to Indian conditions.
The new strategies will be tested in national camps,according to SAI director general DD Verma.An ambitious project by any yardstick,Verma feels India ought to have taken this step a while back.According to him,foreign professionals in specialized fields such as physiology and recovery will be appointed.

छोटा मुंह बड़ी बात

पाकिस्तान के सनसनीखेज तेज़ गेंदबाज़ शोएब अख्तर का विवादों के साथ चोली-दामन का साथ रहा है| अब उनके एक नए खुलासे से समूचे क्रिकेट जगत में हंगामा सा मच गया है| शोएब ने अपनी आत्मकथा "Controversially Yours" में लिखा है कि "मास्टर ब्लास्टर सचिन तेंदुलकर मेरी गेंदों से डरते थे|" शोएब ने गेंद से छेड़-छाड़ को भी स्वीकारा है| शोएब ने सचिन और राहुल द्रविड़ को मैच विनर न मानते हुए लिखा है कि,"मेरे विचार में सचिन और द्रविड़ जैसे खिलाडी शुरू से मैच विनर नहीं हैं और ये खेल को ख़त्म करने कि कला भी नहीं जानते|"
शोएब के इन विवादास्पद बयानों ने समूचे क्रिकेट जगत को स्तब्ध कर दिया है| हैरानी कि बात है कि शोएब ने डर के आरोप जिस खिलाडी पर लगाये हैं उसे क्रिकेट का भगवान माना जाता है और जिसके दागरहित क्रिकेट कैरिएर में कई आश्चर्यजनक और बेमिसाल रेकॉर्ड्स हैं| सचिन और द्रविड़ के खेल के प्रति समर्पण का पूरी दुनिया लोहा मानती रही है| दोनों ही खिलाडियों ने दुनिया की कई विभिन्न जगहों पर और मुश्किल से मुश्किल हालातों में कई शानदार पारियां खेलकर खुद को साबित किया है|
शोएब के इन बयानों को क्रिकेट वर्ल्ड में हर जगह आड़े हाथों लिया गया है| सचिन तेंदुलकर ने बड़प्पन दिखाते हुए इस पूरे मसले पर कोई भी कमेन्ट करने से इंकार कर दिया है| शोएब के अपने भी उनके साथ खड़े होने से पीछे हट गए हैं| पाकिस्तान क्रिकेट बोर्ड ने कहा है की सन्यास ले चुके अख्तर से बोर्ड का कोई लेना देना नहीं है| शोएब के कैरिएर के आरंभिक दिनों में उनका मार्गदर्शन करने वाले महान तेज़ गेंदबाज़ वसीम अकरम ने भी शोएब की आलोचना करते हुए सचिन के पराक्रम का साथ दिया है| भारत में केंद्रीय मंत्री राजीव शुक्ला ने भी शोएब पर प्रतिक्रिया करते हुए कहा है कि यदि सचिन किसी गेंबाज़ से डरते होते तो आज वो इस मुकाम पर न होते| नवजोत सिंह सिद्धू ने भी शोएब पर हमला करते हुए सचिन कि तुलना एक मंदिर से की है|
शोएब अख्तर की छवि अपने शुरूआती दिनों से ही तड़क-भड़क की रही है| दुनिया का सबसे तेज़ गेंदबाज़ होने का दावा करने वाले अख्तर हमेशा से ही मीडिया के आकर्षण का केंद्र रहे हैं| रावलपिंडी एक्सप्रेस अपने आचरण और लम्बी लहराती जुल्फों की वजह से जितना मैदान के अन्दर कौतुहल का विषय रहते हैं उतना ही मैदान के बाहर भी| शोएब को मीडिया ने हमेशा हाथो हाथ लिया है,चाहे बात गेंद से छेड़-छाड़ की हो या अपने रन-अप की तुलना जेट हवाई जहाज से करने के शोएब के बडबोलेपन की| असल में शोएब एक विवाद खड़ा कर के अपनी आत्मकथा को भी आकर्षण का केंद्र बनाना चाहते हैं| विवादों को उठाने का मकसद पूरी तरह से व्यवसायिक है ताकि इस किताब को सफल बनाया जा सके | इस तरह से इस पूरे प्रकरण में शोएब एक सफल मार्केटिंग एजेंट का किरदार निभाते दिख रहे हैं| पूर्व पाकिस्तानी क्रिकेट कप्तान रशीद लतीफ़ का भी यही मानना है| वैसे भी अपने उत्पाद को सफल बनाने के लिए उसमे किसी विवाद को जोड़ देने की पुरानी परंपरा रही है, बात चाहे करन जौहर की "माय नेम इस खान" की हो या गांधीजी पर लिखी किसी विवादास्पद किताब की| विवाद हर जगह सफल मार्केटिंग का एक सफल सूत्र नज़र आता है| पर क्रिकेट के भगवान् के ऊपर इस तरह के इलज़ाम लगाना अपना खिलवाड़ करना ही है| पता नहीं भारत की जनता इस मजाक को पसंद करेगी या नहीं? वैसे भी सचिन तेंदुलकर के ऊपर इलज़ाम लगाना कोई मामूली बात नहीं है- विश्वास न हो तो मइएक डेनिस से पूछ लीजिये.....

Blogging Matters!!! : Punching the Entertainment Value

Day 23.

Hello and good-evening my co-bloggers. Tonight, I will strive to delineate the sport of Boxing and the Entertainment Value affiliated with it.
Boxing :- the sport of fighting with the fists, especially with padded gloves in a roped square ring according to prescribed rules. (Oxford Dictionary).
The Origin -

• Boxing is often sought as, the most ancient of all sports, if we are to abide by the definition of boxing as 2 people starkly fighting with their fists, even though fighting in such mode has a historical background, then we have to accept it as most antique sport.
• In the later half of the 20th century, boxing refashioned from amateur to professional sport, as rules and regulations came into play.

I won't dwell much further into the origins, but will focus on the sport's entertainment value. But, there are some alludes for those who can mark the evolution of this game in the following paragraph.
Entertainment Value -

1. The common entertainment elements are grounded in the game itself which made it so sought-after sport, especially in Great Britain.
2. The Aristocracy and Gentry indulged, by arrogating an effective say in the game.
3. The standardization and regulation of the sport, was the follow-up of the aiding of Aristocrats. This also toned down the game's entertainment element, which is violence.
4. There is a constant remonstration that there is no Sporting Value in Boxing, but it is the canonized vehemence and violence which forms a part of its Entertainment Value.
5. Today, Boxing has too much regulation, but people want to witness someone getting hurt. Today, if a boxer bleeds, then on the spot medics interfere and halt the fight.

Boxing, is one of the most lugubrious sports in history. It overwhelms (the drama) the very distinction it portrays, more than any other venture. And, as I have often said before, that active sports having Entertainment Value are the ones which are more sought after. Maybe relaxing the regulations, will once again increase the diminishing entertainment value of this sport.
Thanks For Reading.

Thought Of The Day : - "The knowledge of a hypocrite is in his speech, while the knowledge of a righteous is in his actions."
(ref; google images)

SPAIN KE RASHTRIYE KHEL BULL FIGHT PAR PRATIBANDH

स्पेन की सरकर ने वहां के कैटोलीनिया प्रान्त अपने देश के राष्ट्रीय खेल पर रोक लगाने का फैसला किया हैं |जिसके पक्ष और विपक्ष मैं आवाजे उठनी शुरू हो गयी हैं |इस खेल पर रोक पर २०१० मैं स्पेन की संसद मैं मतदान हुआ था | जिसको २०१२ मैं लागू करने का फैसला किया गया हैं 

                                    जो लोग इसके पक्ष मैं हैं 

वो इस खेलो पर प्रतिबंध को स्पेन की राष्ट्रीयता पर हमला करार दे रहे हैं |क्युकी उनके अनुसार ये खेल स्पेन की सम्रध  परंपरा का राष्ट्रीय प्रतिक हैं |जिसके कई बड़े नुक्सान भी हो सकते हैं |इस खेल के बंद हो जाने से इस खेल से जुड़े लोग बेर्रोजगार हो ज्याएंगे |इनके अनुसार ये खेल राज महाराजो के समय से खेला जा रहा हैं |

                                               इसके विरोध मैं स्वर 

जो लोग इस खेल के विरोध मैं आवाज उठा रहे हैं |वे इसको मनुष्यों द्वारा जानवरों पर हमला करार दे रहे हैं |जिसमे आदमी और जानवर द्वारा खुनी खेल खेला जाता हैं |

                        

HAR SE KAM NAHI HOGI TEAM INDIA KI BRAND VALUE

इंग्लैंड के हातो टेस्ट सीरिस मैं( ०-४)  की शर्मनाक हार झेलने के बावजूद विशेषज्ञों का मानना हैं की इससे टीम इंडिया की ब्रद वलुए पर  बहुत   ज्यादा प्रभाव नहीं पड़ेगा |विज्ञापनों से जुड़े विशेषज्ञों और बाज़ार के जानकारों का कहना हैं की इसका असर बहुत ही कम समय तक रहेगा |

मेडिसन वर्ल्ड के सैम बलसारा ने कहा की ,हार या जीत से भारतीये क्रिकेट  की ब्रद वलुए पर पर बहुत फर्क नहीं पड़ता | हालांकि कुछ समय के लिए टी आर पी मैं जरुर गिरावट आएगी |लेकिन बाज़ार मैं करीकेट की चमक जरा भी कम नहीं होगी | क्रिकेटरों को अपने उत्पाद का ब्रद अम्बैस्डर बनाने मैं की प्रवर्ती मैं कोई कमी नहीं आएगी |,

हरभजन सिंह के मैनेजर ने कहा ,२००७ मैं भारत विश्व कप पहले दौर से बाहर हो गया था|और २००९ मैं भारत को विजेता कप मैं असफलता मिली थी | हर कोई कह रहा था की अब क्रिकेटरों की ब्रद वलुए मैं गिरावट आएगी , लेकिन एस्सा कुछ भी नहीं हुआ | इस बार भी एस्सा ही होगा |अभी भी विज्ञापनों के लिए कम्पनी जानकारी हासिल कर रही हैं |ये सचाई  हैं की टीम इंडिया अगले चार साल तक विश्व विजेता हैं |विश्व कप मैं जीत के बाद भारतीये क्रिकेटरों की ब्रांड वलुए में २५ से ३० प्रतिशत का इजाफा हुआ है|उन्हें नहीं लगता की इसमें कोई गिरावट आएगी |कैनन इंडिया के अलोक भरद्वाज को भी येही लगता हैं |विज्ञापनदाता लगता क्रिकेत्र्प से जुड़ते रहेंगे |बाज़ार के दृष्टिकोण से देखा जाए तो इससे कोई फर्क नहीं पड़ता |इससे दर्शको की शमता मैं कोई कमी नहीं आने वाली और अकेले सचिन की ब्रांड एक यादो खेलो से ज्यादा हैं |सचिन कैनन के ब्रांड एम्बैसडर हैं |

उनके अनुसार हमें सचिन के सौवे शतक का इंतजार हैं |हालांकि इससे फरक नहीं पड़ता |उन्होंने अब अपना अभियान बदल कर ९९ शानदार षड और एक बाकी हैं रखा हैं इससे कुछ समय के लिए इसका नकारात्मक प्रभाव पड़ेगा |

BHARAT MAIN DIKH RAHA HAI FOOTBAAL KA BADA BAZAAR

कोई दस दिन पहले जब कोलकाता मैं अर्जेंटीना के लियोनेल मेस्सी वेनेजुअला के किलाफ अंतर्रास्त्रिये दोस्ताना फूटबाल खेलने आये तो इस मैच से ज्यादा चर्चे मेस्सी के रहे |देश के हर अखबार के पहले पन्ने पर तो मेस्सी ही छाए रहे |हर टी वी चैनल मैं उनको कुछ खास बताने की होड़ भी गज़ा रही |कोलकाता मैं उनकी एक झलक पाने को आधी रात के बाद तक फुटबाल प्रेमियों का हुजूम उमड़ा रहा| क्रिकेट के आकंठ प्रेम मैं दुबे भारत मैं मेस्सी को लेकर एसा जुनून बहुतो को हैरान कर सकता है |कौन जाने क्रिकेट मैं भारत की हाल की दुर्गत ने खेल प्रेमियों को फुटबाल मैच देखने को प्रेरित किया हो | 

                                                          फुटबाल की दीवानगी 

मेस्सी का मैच देखने ८५ हजार फुटबाल प्रेमी युवा क्रीडा गन मैं आये |ये दर्शाता हैं की भारत मैं फूय्बाल की दीवानगी दुनिया के किसी भी फुटबाल खेलने वाले मुल्क से कम नहीं हैं |क्रिकेट मैं भारत के पास अतीत मैं सुनील गावस्कर , बिशन देदी सचिन तेंदुलकर , कपिल देव ,धोनी , द्रविड़ , रैना कोहली जैसे क्रिकेट आइकोन मौजूद हैं|इन आइकोन  की मौजूदगी में ही ही क्रिकेट भारत में अपने लिए एक नया बाज़ार बना पाया हैं | लेकिन इधर मेस्सी को लेकर भारत में जो उत्साह दिखा उससे यहाँ फुटबाल के बड़े बाज़ार की संभावना की व्यापक आहात आती हैं | 

                                                             नाम और दाम 

भारत के सबसे बड़े फुटबाल आइकोन हाल ही में अंतर्रास्त्रिये फुटबाल को अलविदा कहने वाले भाईचुंग भूटिया हैं |भूटिया ने सिक्किम जैसे छोटे से प्रदेश आकर जो मुकाम पाया वो देश में नयी पीडी को फुटबाल खेलने को प्रेरित कर सकता हैं |बतौर फूत्बालर उन्हें भारत में ही नाम और दाम मिला| उन्हें देख कर ही उत्तर पूर्व का एक नौजवान फूत्बालर नए सितारे के रूप में उभर रहा हैं |नाम और दाम में सचिन और धोनी से महंगे मेस्सी एक साल में क्लब और विज्ञापनों से (३६०क्रोरे )रूपये कमाते हैं | अपुस्त सूत्रों के अनुसार भारत के दो सबसे महंगे क्रिकेटरों  सचिन  और धोनी की सालाना आये करीब (६०-६०)करोड़ रूपये हैं |इसमें मैच फीस , आई पी एल और विज्ञापनों से होने वाली कमाई शामिल हैं |इस लिहाज से मेस्सी की सालाना कमाई दोनों भारतीये क्रिकेटरों से छे गुना हैं |ये आंकड़ा भारत मैन्युवाओ को क्रिकेट के बजाये फुटबाल खेलने को प्रेरित कर सकता हैं |कोलकाता में इस मैच के लिए सभी एक लाख बीस हजार टिकटों का मैच से पहले बिक जाना इस खेल के प्रति दीवानगी के आलम को खुद बया कर देता हैं |

                                                               इतना बड़ा फुटबाल बाज़ार 

कोलकाता में फुटबाल के लिए जो नशा हैं उसका हर कोई कायल हैं| मोहन बागान , पूर्व बंगाल , मोह्ह्म्डून  स्पोर्टिंग क्लब के फैन्स अपने अपने क्लब के लिए मैच के टिकट खरीदते हैं |लेकिन इन की कीमत बहुत कम होती हैं |मेस्सी के मैच की सबसे सस्ती टिकट एक हजार की थी |सभी टिकटों का मैच से पहले बिक जाना ये दर्शता हैं की भारत में क्रिकेट का बहुत बड़ा बाज़ार हैं |यहाँ अंतर्रास्त्रिये मैच के लिए विदेशी सैलानी जुय्य सकते हैं |इससे भारत में फूटबाल सैलानियों की भी संभावना हैं |और जागती हैं |क्यूंकि देश में इतना बड़ा और आधुनिक सुविधा युक्त अन्य कोई मैदान नहीं हैं |

Blogging Matters!!! :'My 5ive' - 5 Gladiator Movies with Entertainment Value

Day 22.

Another waggish picture, I have posted above. Boy, I am getting good at this. Ok, it's Sunday today and as I do on weekends, I've settled to do another one of those 'best 5 things' which I have done in the past also. So, without further ado let's look at the top 5 Gladiatorial Movies and the Entertainment Value fused in them. Afterall, I can't veer much away from our course.

5.) Alone Against Rome (1962) -
This Italian-based  movie was directed by Luciano Ricci and stars Lang Jeffries as Brenno who winds up as a Gladiator and organises a resistance to terminate the Tribune's hegemony of enslavement. The movie is known for its delectable art and its tickety-boo combat scenes. The film was made with low budget, but still manages to present plenty of spectacles for gladiatorial fight lovers.

4.) Gladiators 7 (1962) -
This is the story about Darius (Richard Harrison), who is the son of a renowned Spartan, and is entangled in the getaway of five other slaves/gladiators. Directed by Pedro Lagaza, Gladiators 7 manages to put up a fair deal of swordplay, hand to hand fights and also uses real acrobats as Spartans to show the sword fighting, which make it look impressive, even with a pretty decent budget.

3.) Demetrius and the Gladiators (1954) -
Directed by Delmer Daves, Demetrius and the Gladiators, has its spur in the performance of its cast, especially the minor characters and the stitching on equal cutting of its display. Demetrius, played by Victor Mature, is a former-slave and a born-again Christian who gives up his faith to fight against Emperor Caligula. This $4.5 million historical epic is one of the finest Gladiator movie produced in the decade of '50's.

2.) Spartcaus (1960) -
A massive rebellion against the doughty Romans is carried out by Spartacus (Kirk Douglas), a Thracian slave who later on turns Gladiator. The performances in this film are almost flawless. The movie earned 6 Oscar Award nominations, for its noteworthy savage gladiator scenes in the Colosseum. Particularly, exceptional is the scene in which Crassus asks to be entertained by the view of two pairs combating to death. Overall, a solid adventure story.

1.) Gladiator (2000) -
It is often said that, if you cannot feel something for the dramatis persona (in a movie), then the viewer is lost.
Luckily, for this film it's probably the first Roman epic ever produced, where the viewer is made to develop the sensory impact of being in a Colosseum or an amphitheatre. The movie features Russel Crowe as Maximus, a general-turned-slave-turned-gladiator, who seeks his revenge upon Commodus (Joaquin Phoenix), in the Roman Colosseum. The special-effects, acting and most importantly the sheer savagery of gladiatorial combats, make this film nothing, but breath-taking.

The productivity of gladiators, is calibrated by the Entertainment Value they develop, per unit of stretch they spend on the battle field. The more a director can show the savagery of these combats in his/her film, the higher the chances are of the audience getting the Entertainment Value.
Alright folks, that was the 'My 5ive' list of top-5 gladiator movies with entertainment value. Speaking soundly, I've seen only 3 out of these 5 movies. My list is drawn with the research I did and I tried to list only those movies which I reckon, have the Entertainment Value blended in them.
So Readerland, tell me what you think of the list and also the movies which you have seen or are planning to watch.
Thanks For Reading.
(ref; google images, wiki, imdb)

Blogging Matters!!! : Hunting The Entertainment Value

Day 21.

Now, fellas what you have above, is indeed a side-splitting picture. But the topic for deliberation tonight is a weighty one. Yes, as my title for tonight suggests, I am talking about the Sport of Hunting and the Entertainment Value affiliated with it.
As soon as human beings learned to put into operation, the unadorned weapons, they started 'hunting.'
Before I advance, let's have a glance, as to what Oxford Dictionary has to say about Hunting.
Hunting : Pursuing and killing (a wild animal) for sport or food. (Oxford Dictionary).
Now lets understand how hunting consorts with entertainment and sport -

• The first point to retain is that sports possessing "Entertainment Value" have a settled sway in the swelling commercial terra of sport and recreation.
• The crucial word in Entertainment is, 'enjoy'.
• Entertainment Value lends a hand in enrapturing the audience's heed.
• Hunting, today has become a polemical affair, as it is gazed upon as a recreation or a recreational endeavour, the people's disposition for animals is mutating.
• Organizations like PETA (People for the Ethical Treatment of Animals) have come to the surface for animal rights.Well, I won't dwell much into that, as I have to be upheld with the title.

Hunting and Sport -

• Like I mentioned above that, humans have been hunting for food and they have been doing so since, maybe the prehistoric times. But, within the past few centuries, 'hunting for sport' has ripen into being a more run-of-the-mill thing.
• Sportsmen were often affluent and formidable persons, when hunting as a sport came into being.
• Why hunting? Well, many people consider it, as a poignant and pathetic act to do, but hunters enjoy hunting. The reason is what my title denotes, i.e. 'Entertainment Value'.
• Killing a tiger is exciting as it gives a hunter experience, which he cannot get, watching a wildlife channel. But, going out and watching it for yourself is what makes their heart pump faster. Coming very near to a tiger will give them the Entertainment Value, they're looking for.
• Another vital point is that the mayhem rate in hunting, is trimmed than that of other forms of Entertainment like; Soccer, Rugby,etc.

Alright fellas, I bring to a halt, tonight's blog. Everything said above is from the perspective of hunters and hunting as a sport and I don't want my impressions be known as there are people who can speak of the merits as well as demerits, which will in turn veer us from the main topic of Entertainment Value.
So, read it, analyse it and do post your comments below. Thanks for Reading.

Thought Of The Day :- ''Modesty and faith are both companions, when one is taken away the other is taken!.'' 
(ref; google images)

dddddddd....golf show...

we guyz had a gr8 day out yesterday,,,,courtesy Ms Smitha ma'am....who furnished us to JAGRAN FILM FESTIVAL and 4TH INDISN INDUSTRY GOLF SHOW at hotel ashok..
the golf show acted as a window of response to our questions (dat were unanswered for a long time).....
the various clubs..irons(ranging from 0 to 9 .),wedges,putters,woods,drivers...and d differences among dem lies when are u using dem..while teeing off,chipping or putting...
the various tee markers(ranging from black to green),battery operated golf cars...d various turfs...artificial an natural where turf seeds are injected to the grounds..the leisure equipments..hammock..sun lounger..n all..
till now we were actually making castles in d air...bt yesterday we literally palyed golf..d basic technic of holding a club was taught by a coach over dere....
at last i wud say...golf is all about niche from top to bottom...

P.S..the fun while searching the autor,rickshaw,and even raising our hands for lift was amusingly fun...n d visit to f bar(whose manager was pissed off wid our questions) n d unforgettable "no entry" to porsche(though BOXSTER managed 2 offer a seat to celib vrinda )....was greattttt...the fun actually rejuvenated our bodies from d day long hasty agendas...

Mansur Ali Khan Pataudi laid to rest

A GREAT LOSS TO THE CRICKETING WORLD . TRULY A GREAT GENIUS . NO BODY CAN WALK FOR 2 MINUTES BY CLOSING ONE EYE IN A BUSY PLACE . BUT OUR TIGER FACED THE FASTEST OF THE BOWLERS WITHOUT HELMET, WITH ONE EYE , AND PLAYED AGGRESSIVELY HITTING THOSE MAGNIFICENT SIXES WITH THE LIGHTER BATS OF THOSE YEARS. AN AMAZING CAPTAIN , AND REALLY A TREND SETTER . THOSE SUPERB FIELDING CAPABILITIES AT COVER POSITION WHICH EARNED HIM THE ****LE " TIGER " , AND AS CAPTAIN ,THE HANDLING OF OUR GREATEST SPINNERS OF THAT ERA AND FIELD PLACEMENTS FOR THEM...... WOW . WHO CAN FORGET HIS CAPTAINCY IN HIS COME BACK SERIES AS CAPTAIN AGAINST THE MIGHTY WEST INDIES LEAD BY CLIVE LLOYD .THE YOUNGER GENERATION DOES NOT KNOW ****UT HIM A LOT . HE IS THE GREATEST CAPTAIN INDIA HAS EVER PRODUCED . HE IS OUR REAL HERO. A GREAT GENTLEMAN . THERE IS NO DEATH FOR OUR TIGER . HE WILL LIVE IN OUR MEMORY FOR EVER. MAY HIS SOUL REST IN PEACE . MAY GOD GIVE THE STRENGTH TO HIS WIFE SHARMILA MADAM AND HIS CHILDREN TO BEAR THIS HUGE LOSS.

Blogging Matters!!! : The Globalization of Sports - A Prelude

Day 20.

We have amongst us a peculiar, yet quintessential subject to deliberate over. I am talking anent the subject of Globalization and Sports. First let's try and understand the purport of the locution - Globalization.
Globalization - Globalization is a procedure of integration and interaction among the public, corporates, and government of varying nations, a system driven by international business and investment and assisted by Information Technology.
To put it austerely, Globalization is the headway of the collaboration and cooperation of humans across national frontiers. Globalization means that corporations, who are globally spry, can engage in a pivotal capacity in carving society and economy as a whole. Why? Because, they have it in their clout to recoil the material resources like taxes, money, jobs, etc from society.
Several occurrences took place which have led to the concept of Sport Globalization.

• The first point to remember is that 'modern sport' developed first in Britain.
• A process emerged which saw the player, viewer as the consumers of 'thin on the ground' resources, and in some standpoints, the exterminators of the resources.
• The last quarter of the 19th century, spotted the surfacing of sport, the development of matches among national teams, the manifestation of International Sport Bodies,  the appearance of worldwide contests like Olympics,etc.
• The 20th century witnessed the West regulating the area of play, sports bodies and the surplus value linked with sporting events.
• Then, sports like baseball, basketball, ice-hockey,etc. stretched to those places, who were much more centrally associated to the American orb of mastery.
• The TV broadcasting of athletic events, during the late 20th century, has switched sport into huge business. Broadcasting rights, sponsorship, merchandising, etc play a vital job in a nation's policy.

I'll stop here for today. There are numerous points and references which I can give about the Globalisation of sports and the impact on politics, economics, etc. But, tonight's blog was to introduce you all to this topic.
And, I'll write in more details in upcoming editions of BM.
Thanks for Reading.

Thought Of The Day : - "The best among you are those who have the best manners and character."
(ref; google images)

Guerilla Marketing or Ambush Marketing - Wanna Know more Stories......Check this out!!

Hello!!! My Inquisitive Readers...want to experience AMBUSH MARKETING a little more...I Know you want to as it is so interesting in itself " Earn Fullest without any cost". I was finding out that pic Of GO AIR which Vipul was talking about and suddenly I started opening many tabs and reading about "ambush" . was a great fun>> Actually I Thought I must post all those text and image , But Then I thought You People too must checkout those webpages by yourself ...so that you will get more interest and better layout to understand and will be more helpful....
The following are the links which I liked and now sharing with you people....Just click on the Links below to begin a journey into "AMBUSH".

• http://www.brandchannel.com/features_effect.asp?pf_id=98


• http://www.casolmarketing.com/magazine.html


• http://www.expressindia.com/news/fullstory.php?newsid=83164


• http://www.vanksen.com/blog/pringles-ambush-marketing-at-wimbledon/


• http://www.youtube.com/watch?v=lSggaxXUS8k&feature=player_embedded check this video too!!


• http://www.marketing91.com/ambush-marketing/#more-2396


• http://www.ideasmakemarket.com/2011/05/ambush-marketing-most-contemporary.html


• http://loyaltyandcustomers.com/2010/06/nikes-ambush-marketing-yields-results/

I have also posted some pics for u ( at the top of my blog)..to bring u more closer to "ambush";just see the picture and pick out elements of "ambush Strategy" , try to understand how it is an ambush marketing strategy???? If possible , also guess the event related to the pic??? These will help a lot so that whenever we come for fieldwork , we can easily catch such instances @ single glimpse and in making us marketing experts...
I am in hurry now.... i will come up with better instances of Ambush Marketing in my coming blogs.....bye..

Blogging Matters!!! : Golf - The Elitist Image Deficit

Day 19.

Yes, a fine class we had today and a fine fettle discussion ensued on varying topics, most prominent being Golf. A burning question emerged in my mind and I thought of writing it down for you readers.
I am talking about the "Elitist Image Deficit" of the sport of golf.
Now most of you may be aware of Golf but still, I'll just delineate it for a better understanding -
Golf - an outdoor game in which the players use special clubs (golf clubs) to try and hit a ball with as few strokes as possible into each of 9 or 18 holes. (Webster's Dictionary).
Is golf meant for elites ? Does this image of golf, hurt its popularity and acceptance among the common people? Will this deficit truncate? Well, let's find out the answers -
Golf for Elites : -

• Golf today and even in the past has always been marked as a sport of 'social status'.


• It is extremely arduous to say that golf is a controlled sport or dynamic sport. Many people call it the sport for 'lazy people'.


• Today golf is seen as the game of Elite and top-notch businessmen. It is also called a Managerial sport.


• Even the golf-equipment has evolved in its standard operating procedure as well as sophistication.


• A complete market has developed from clubs to golf balls, golf carts, shoes, tees,etc.

Golf for Managers (Managerial Sport) : -

• Scads of American schools, today have totted up the game of golf in their management syllabus.


• There is a stereotype that, 'rich business people love golf'. I reckon that today, golf has become a medium to achieve other gains. Hence, the concept of Corporate Golf has developed.


• These days business is also done on a golf course. A lot of companies make use of golf to 'Entertain' or get customers, or to erect their brand.


• These corporate golf events are assisting the workers of a company in ensconcing novel corporate coherences.


• But, at the same time these managerial/corporate events are very up-market.

The switching scenario : -

• As we are cognizant, that today, golf is becoming an expeditiously growing sport in India, it is also swelling in terms of reward money, and the international winners from India and abroad.


• Recently, both Asian Tour, as well as European Tour revealed their partnership in major Indian golf events.


• People are realising that, a golden chance has come up in the form of Olympics 2016, in which golf has been totted up, which in turn can help in its popularity amongst the common men.


• There is also a parley going on, which if successful can help the private sector join hands with the public sector to show live golf tournaments.

Conclusion : -

• To conclude things, I would like to asseverate that I was just presenting the facts which have stereotyped the sport of golf. My idea was to bring forth the Managerial/Elite side of the game. And, I know very well, that my points can be argued as I know golf is not really a game just for the elites.


• I mean people can pay about $80 on 18 holes for their 'entertainment'. Even the local golf courses have minimal fees today on coaching. So, golf is for anyone who takes delight in sport.


• Also, today with the steadily emerging golf courses, the game is flexibly available and affordable to different social classes with different revenue levels.

Thanks for Reading.
Thought Of The Day : - "One who thinks and reflects develops his foresight and vision."
ref; google images

Class on GOLF

Another day and another great session, this time with Mr.Sujeet Chaukwarti (sportspower.com).

This class was worth for both SEM and web journalism students. In our discussion today...we discussed on a variety of topics...journalism-sports-badminton-tennis-cricket-hockey-football etc etc etc...
but the prime area of our discussion was GOLF. It is the fastest growing sports plus the 7th most viewed sport in India. Today we discussed about:

a)India's performance on a global level

b)Technological development in GOLF

c)Problem of Golf Coaches and Players
d)Sponsorship of Golf events
e)Broadcasting Cost of Golf

f)Licensing of golf Coasts

g)Cost of playing Golf

h)Work done by sportspower.com for the development of Golf.

OVERALL it was a highly informative class.

THANK YOU.

Blogging Matters!!! : Sports - The Regulation Cacoethes

Day 18.

Hello, my Internet Reading Community and like I told you yesterday that I will bring up the topic of Sports Regulation in BM. Well, here I am and tonight we'll take a look at what's so engrossing about the Regulation side of Sports, that our Authorities have kept Development under 'glass-ceiling'.

• Regulation : A rule or directive made and maintained by an authority. (Oxford Dictionary).
• There are many things to discuss on this topic, but let me start things with BCCI (Board Of Control For Cricket In India).
• The BCCI is a Regulatory and Development Authority. By Regulation it means to regulate the sports. Sport also has Value. Right now in India , the focus is entirely on physical activity.For eg; SAI does not focuses on Management. Except for Cricket, which has an organised body.
• Regulation means to follow. There is no regulatory compliance in big institutions, you have guidelines. Every Federation has the cardinal province of Regulation & Development (R&D).
• The BCCI forms an autonomy, they are self-funded. The other authorities are funded by the Government.

Now, another topic to discuss Regulation is seeing it through the NSDB (National Sports Development Bill).

• We understand that the BCCI is trying to regulate sports . The NSDB calls for transparency via Right to Information (RTI) Act. The foremost design of RTI is 'to be answerable'.
• The BCCI is an asset, a big one. They say that why should we come under the direct control of GOI. Accountability is there only, when there is transparency. So, the BCCI is not only a sporting body, it's a 'political hub'.
• People are realising that the biggest merit in favor of NSDB is that it asks for more transparency. There are many actions taken by BCCI which are questionable. For eg;  Sometimes a certain player gets selected for a big tournament, even though he has performed mediocrely in his local or practice matches, needs to be made public.
• The Regulation side of the NSDB also calls for 25% reservation for sportsmen in a body, who will manage/regulate a specific sport.

There are other +ve's and -ve's of NSDB, which I will address some other day. My purpose was to bring forth the irresistible urge of our authorities to Regulate the sports. Today nobody upholds complete statutory 'regulation' of sports. An average fan today believes that sports have a proper place in the public, hence it is a public issue, whereas an average geezer wants the Government to meddle in sport.

• Another thing which I reckon has to be made transparent, is that the statute should approve of the rules that a sport has. As the structure that has been laid down by Authorities could be set up around gamecocks fighting. And, even though if all the norms are pursued meticulously, in India at least, no one is going to give heed to the statute.

That's all I could "Regulate" and "Develop" things for you guys today. And, like I said earlier, I'll be taking up the mammoth task of breaking down the NSDB '11, in detail, but later. So, please read, analyse and give your comments/response/ even criticism if you may................... Thanks for Reading.

Thought Of The Day : - "The good that you do today, people will often forget tomorrow;......................Do good anyway."

P.S. - Today (21st Sept.) is World Alzheimer's Day..... an important day across the globe. So, raise awareness for this disease and honor this day.
(ref; google images)

GREAT Example of AMBUSH MARKETING

Ambush Marketing....rare in INDIA but then Mr.MALLYA is known for his out of the box ways!!!

This one rocks!!!!!

Another one is:

We fly to London Direct...

and right below it
They are flying to london...